Campaign Overview
Run a more efficient campaign for every listing with a streamlined view of key dates, actions and unused products that can be scheduled in an instant.
REA Group
Year: 2023
Role: Product Designer
To provide a AI based automated action to help customers achieve the maximum result from their listing contracts to drive the best performing campaigns on realestate.com.au
Business goal : driving 20% of premiere+ feature usage.
Our goal
What makes it smart?
Most active date and time
Based on previous user actions
Based on performance
Based on historical data set on most impactful day
We faced challenges as these smart features were not feasible with the existing infrastructure.
Challenges
With feedback from the sales team, we pivoted from focusing on smart features to laying the foundations for smart suggestions. We developed a comprehensive tool that provided a one-stop platform where users could access all their features and get an overview of all their key events.
Out of the 13 ideas we proposed to our customers, Campaign Overview was rated the most valuable by customers.
What we did
The implementation of Campaign Overview led to significant success. We achieved 65% usage of the Premiere+ features as of September 2024, far surpassing our initial goal.
Additionally, the Campaign Overview tool resulted in 31 Luxe upgrades in July.
