Listing Strength Check
Supercharging listings with tailored, data-driven scores and insights to deliver the best quality listings and experiences on realestate.com.au
REA Group
Year: 2023
Role: Product Designer
The problem
Lack of price transparency is #1 frustration for buyers and sellers on realestate.com.au, with 72% of buyers skipping over listings without a price. Not just price, property seekers were struggling with lack of information on listings.
Customers were receiving large volume of low quality listings, spending lot of time and effort replying to the same enquiries sent to them.
To educate customers on providing more information on listings, empowering property seekers with more transparent, informed, and efficient property search experience.
Our opportunity
With collaborating with our data science and consumer analytics team, we developed a logic that could be applied to every listing, tailored to different property types and locations.
This logic was designed to match market data to each field, illustrating how improving their listing could significantly enhance their campaign's performance.
Listing Strength Score - A basic calculation on how complete the listing is, with an itemised list of the listing content
Consumer insights - Show a consumer-related data point to each listing field to educate what helps drive consumer engagement.
Customer insights -Show the listing strength score of similar listings to influence behaviour change
What we did
The data model estimates that there will be 2X engagement increases with higher listing scores.
