Ignite navigation revamp
Revamping the Ignite app's navigation for a more intuitive and seamless user experience.
Role: Product Designer
Year: 2023
REA Group
The problem
Hidden under a “pill” component, the key features on the “manage” tab were overlooked, causing missed campaign optimisation opportunities for our customers.
Designs were ready to go, in our backlog file where we were able to fit this work into the roadmap from our mobile team.
The changes proposed were undergone into experiment to understand the conversion rate with the uplfits.
What we did
The Optimizely experiment we ran shows us we’ve had 110% increase on the click through rate.
This revamp helps our customers maximise their Premiere+ contracts, to support the business goal of 100% contract retention and add-on revenue growth.
